Adidas Vs Nike – Which Is The Better?
If you are an athlete or a shoe lover then you must have worn, heard, or read about the two renowned brands. They are none other than Nike and Adidas. These two sportswear giants are from two different continents- the USA and Europe. However, growing in the same niche, Nike and Adidas have always been obvious competitors in their space.
Every household at some point had this argument about which sportswear company is the best? In this article, I will be explaining to you what has been different between the two companies so far. So can consider the information given below while choosing a pair of shoes.
History and growth of Nike and Adidas
Adidas
Adidas is the giant sportswear manufacturer in Europe and the second-largest in the world after Nike. Adidas was founded by two brothers Adolf Dassler and Rudolf Dassler in 1924. Later in 1949, the two brothers broke their relationship which resulted in Adidas by Adolf Dassler and Puma by Rudolf Adidas is currently valued at $47.17 Billion.
In 2017, Adidas made an annual revenue of 21 billion euros and has a brand value of 7 billion US dollars.
Nike
Nike is the world’s largest sportswear company. Nike is an American multinational company. It was originally known as “Blue Ribbon Sports”; it was founded by Bill Bowerman and Phill Knight, who was an athlete. Nike word is derived from the Greek that means goddess of victory. Nike made revenue of 30.57 billion euros in 2017. Nike is currently valued at $199.74 Billion.
Which is better, Nike or Adidas?
As I have mentioned earlier, Nike and Adidas are each other’s competitors/rivals. Regardless of where we belong, most of us are attracted to these two brands. Both the brand’s are best in their own way.
Technological Difference between Nike & Adidas
Nike
Nike shoes are made up of lighter materials like polyester, rubber, and cotton. Nike gives a good speed experience because it uses ZoomX technology. It has holes in the toe cap that makes them breathable. Nike always provides amazing designs but in comparison to Adidas, it gets less business. Nike gets less business because of Adidas originals that manufactures only fashion products.
Adidas
Adidas believes in putting quality over quantity and that brings more customer satisfaction. It always comes with innovations. Adidas’s TPU (Thermoplastic Polyurethane) that compresses under pressure increased their sales tremendously. In 2013 when Adidas introduced Yeezy which was expensive but hit the market.
Nike Vs Adidas: The Real Battle
The battle between the best sportswear brands started in 1976. When Nike hired John Brown and Partners as their advertising agency, it emerged itself into aggressive marketing and grasped the 60% shoe market. Nike’s ‘Just do it’ slogan became the best campaign of the 20th century.
In 2014 Adidas partnered with Ye formerly known as Kanye West, claiming that his Yeezy Boost shoes are way better than Jordan Sneakers.
Conclusion
Nike and Adidas are the two biggest players of sportswear. I wrote some of the basic information and how they are different from each other. Whenever you are going shoe shopping you can go with Adidas or Nike. Consider what suits you, fits you, and the one you’re comfortable wearing. Competitors are in every industry but that shouldn’t affect your game.
Topic covered in this article:
- History and growth of Nike and Adidas
- Which is better, Nike or Adidas?
- Technological Difference between Nike & Adidas
- Nike Vs Adidas: The Real Battle
Thanks for reading out this article. I hope this helps!
