Puma Brand: Top 5 Lesser Known Facts You Might Not Know About PumaPuma is a well-known
German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories. The headquarters of Puma was situated in Herzogenaurach, BavariaGermany. It is the third-largest sportswear manufacturer in the world founded in 1924 by Rudolf and Adolf Dassler. But later the relationship between the two brothers deteriorated and they separated from eachother and formed two different companies Adidas and Puma.
Puma made their sales online as well as in the offline market. Puma started as only a textile and footwear producing company but now the brand grew through leaps and bounds to include apparel, accessories, and sports equipment in the catalog. There are many facts about Puma that are not known by its fans. Today we will be talking about such top 5 lesser-known facts you might not know about Puma.
The Puma Logo
Puma was formerly known as Ruda. After separating from Adidas, Puma came into existence in 1967. It was the time when brands were focusing on updating logos and changing marketing strategies but Puma has stuck to the same for decades at a stretch. PUMA’s earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company’s name. The ‘Jumping Puma Cat’ signifies agility, strength,
endurance, and peace. It is less known by the people that there is a 20-year gap between the company’s birth and the logo’s incorporation. The current logo of Puma was created by Lutz Backes, a cartoonist from Nuremberg.
The Puma Yacht
Puma is known for its uniqueness. Puma does not only focus on marketing and sales but is also involved in fun activities. One of those activities is participation in yacht races. The yacht represents Puma in yacht races around the globe, furthering the competitive spirit in every possible way.
Pele and Puma
Every brand has a sports star as a brand ambassador. But the Puma’s association has always been incredible. Do you remember legendary soccer player Pele? Of Course, you do, but only a few know about the fact that Pele wore Puma shoes while participating in various world cups. Pumas athlete Usain Bolt — World’s Fastest Man sets a 100m world record, sprints 200m in a world record, the world record at 4 x 100m relay at Beijing Olympics.
Firsts: Technology Used by Puma
The advanced vulcanization production technique is for the very first time used by the Puma and it is also considered as the brainchild of Puma. This process is simple-the shoe sole is bonded with the shoe shaft for better grip. Puma sponsored 1 FC Herzogenaurach football team as its sponsoring debut in 1948 itself.
Puma’s Ferrari Contract
Are you thinking about how Puma and Ferrari are connected? So Puma has a sponsorship deal with Scuderia Ferrari has Puma as its official supplier. The contract signed between them will last for years, leading to a deeper friendship. The related endorsements are countless.
Topic covered in this article:
- The Puma Logo
- The Puma Yacht
- Pele and Puma
- Firsts: Technology Used by Puma
- Puma’s Ferrari Contract
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